who am i?

Jarrell Blalock is the founder and head trainer of JFB Athletics, a premier basketball development program based in Atlanta, Georgia. With over a decade of experience as a player and coach, Jarrell has dedicated his career to helping athletes of all levels reach their full potential—both on and off the court.

A former high-level athlete himself, Jarrell’s journey spans youth leagues, high school, college, and semi-professional basketball. His unique perspective as a player fuels his passion for skill development, mental toughness, and game IQ. As a coach, he’s trained hundreds of athletes—from beginners to elite prospects—and currently leads a 17U girls travel team, Team Mature, on the Puma Circuit.

Jarrell is known for his high-energy sessions, attention to detail, and ability to build genuine connections with every athlete he works with. Whether it’s one-on-one training, virtual development, or team coaching, his mission remains the same: to build confident, prepared, and disciplined basketball players.

At JFB Athletics, Coach Blalock offers year-round training, mentorship, and competitive opportunities designed to shape the next generation of hoopers.